WordPress is one of the most popular website builders available. This powerful platform offers a variety of fresh themes, essential plugins, and customizations to tailor your website to meet your needs.

If you're looking to build a quality and efficient website with great design features, optimal performance, and everything that you need and more to build a personalized site, WordPress is the perfect builder to choose.

Whether you're just getting started with your first website or an experienced builder thinking about switching platforms, read on to learn a few reasons why you should build your website with WordPress today.

The Popularity of WordPress

WordPress was originally known as a blogging platform. It has since expanded beyond this and has become one of the greatest website builders globally. This is partially due to the fact that WordPress is a versatile platform, making it ideal for any type of website. But the popularity of WordPress is also attributed to its intuitive design, host of features, ease of use, and overall SEO-friendliness.

In fact, WordPress has over a 60% market share in the CMS market with WordPress powering many of the world's top websites. If that's not enough, it is estimated that 455 million websites currently use WordPress.

6 Reasons Why You Should Use WordPress

WordPress has already proven to be one of the most reliable website-building platforms for users. Here are 6 reasons why you should be empowering your website with WordPress.

It's Free to Use

One of the best things about using WordPress is that it's free to use. Whether you want to start a personal blog or run a commercial business, anyone can get started with WordPress for free.

This is an excellent benefit for those who don't want to pay upfront costs to run a website and are looking for a more budget-friendly approach when starting out.  What's even better is that WordPress has a variety of free plugins and themes as well to help customize your website while keeping costs minimal. Here is a list of everything that comes free when you sign up for a WordPress website.

  • Core software
  • User support
  • Themes
  • Plugins
  • Updates

Keep in mind that there are things you will need to pay for along the way, such as your own domain name, hosting, and advanced themes and plugins.  However, starting at a free base price makes WordPress one of the most affordable website builders on the market.

The Best Content Management System

A content management system is an application that is used to create, manage, and customize a website without needing extensive technical knowledge. When it comes to a CMS, WordPress reigns supreme.

WordPress offers an easy-to-use platform with a variety of features that makes creating content, managing pages, and customizations as seamless as possible.

Many CMS platforms can be difficult to use and require a considerable amount of technical experience to make the most of it. But WordPress offers an intuitive layout with plenty of basic themes and plugins that make it easy for even the most inexperienced person to develop and manage a quality website.


SEO is at the core of effective digital marketing. This is why most site users prioritize website-building platforms that offer SEO tools and analytics to help hone their digital marketing efforts.

WordPress does an excellent job when it comes to being SEO-friendly. In fact, popular search engines such as Google and Bing give websites powered by WordPress a higher rank in the search engine. This is widely due to the fact that WordPress has a powerful CMS framework, which makes it easier for search engine spiders to crawl the site.

WordPress has a host of other SEO-friendly features that makes this platform stand out, such as SEO-friendly permalinks, easy content creation, optimized images, proper HTML markup, and more.

Optimal Safety and Security

Cybersecurity continues to be a growing threat. As such, having a safe and secure website has become a top priority for both site owners and visitors. Websites that are safe and secure rank higher in the search engine, gain better site traffic, and establish much-needed credibility, allowing you to garner a consistent audience.

This is yet another area that WordPress excels in. WordPress has a team of developers that work to establish the best security measures. In fact, these developers are constantly updating the CMS and integrated plugins. This is a great option for site owners who are looking for additional technical support to ensure that their website is always safe to use.

As a word of caution, be sure to keep your WordPress theme and any plugins up-to-date if they aren't updated automatically. Not every plugin is safe, nor is every theme available on WordPress safe.

With that said, be sure to only use reputable, well-known plugins for your website. It's also important to note that many WordPress themes are developed by third parties, which means they aren't regulated or approved by WordPress.


Another great advantage of using WordPress is the fact that it is easily customizable. Many website builders offer basic features that don't enable you to build a personalized website with everything you want and need.

However, WordPress gives great attention to this area by giving its users considerable freedom when it comes to customizing their website. In fact, you have autonomy over how you want your website to look with the help of a customizable theme.

The free themes on WordPress come with their own customizations, but you can also purchase premium themes developed by third parties if you're looking for something more. What's even better is that you can add or extend certain features individually to improve the function and performance of your website.


Mobile-friendliness is becoming an increasingly important factor for websites - so much so that Google is penalizing websites that haven't prioritized it. On the other hand, Google rewards sites that have been optimized for mobile use with a higher rank in the search engine.

This is another area where WordPress wins amongst its competitors. WordPress makes it easy for site owners to make their website mobile-friendly. Depending on your theme, you might not even have to do much to optimize your website due to the fact that many of WordPress' themes are automatically responsive.

For websites that aren't optimized for mobile use, WordPress offers a "mobile view" so that you are able to see how your website looks on a mobile device and enables you to make changes accordingly.

WordPress is one of the most popular website builders for various reasons. WordPress is arguably the most powerful CMS that offers a lot to its users and continues to transform what it means to build a quality website. Whether you're new to website building or an established veteran, WordPress has everything you need to start your website and grow with it.