If you are looking for a website builder to handle all your e-commerce needs, you should look at Shopify Plus. It is a fully hosted e-commerce platform that will give you a vast range of advanced features. It can be used to help high-volume brands control their operation and expand their business.

Shopify Plus allows you to handle thousands of transactions a minute while still running your website smoothly. It does not limit your sales volume, number of products, storage, or bandwidth. If you need a solid choice for your E-commerce platform, Shopify Plus may be for you. Here are some of the biggest things you need to know about Shopify Plus.

Features of Shopify Plus


The Launchpad on Shopify Plus allows you to set up and track automated events such as sales, inventory restocks, and product launches. You can also use it to select a time and date to publish products on your sales channels. It also allows you to set it up so a product's price can change at the beginning and end of an event. Since you don't have to do those things manually, you can spend that time focusing on other things.

Script Editor

You want your website to be enjoyed by your visitors. Shopify Plus makes this easy through their Shopify scripts. These allow you to personalize customers' experiences in the cart and checkout pages. With the scripts, you can create functionalities like percentage-based discounts, dynamic pricing with volume-based price breaks, and buy-one-get-one offers. All you have to do is set the script to run, and you are good to go.

Shopify Flow

Another automation tool that is offered is Shopify Flow. This program allows online business owners to automate all their backend busy work. Through Shopify Flow, you can track how your recent workflows are performing, filter your workflows based on their status (in progress, completed, or failed), and identify what tasks are and aren't working as expected.

Another helpful aspect of Shopify Flow is that it can trigger an action when specific orders are detected. You can then sort your customers by their purchasing behavior. This allows you to then target your marketing to match those groups.

Design Flexibility

You don't want your website to look exactly like another website, especially one you are competing against. Shopify Plus gives you a library of over sixty free and paid themes that you can use to make your website your own. Or work with a creative agency to design a branded look and feel for your website.

If you want to make deeper changes to your theme, you can adapt it using Shopify Plus's code language, Liquid. If you aren't familiar with how to code, you can work with your agency partner.


Shopify comes with a dashboard that is totally dedicated to the analytics of your site. On your dashboard, you can see an overview of your online store's sales and customer reports. You can even get a live view that shows you minute-by-minute data.

Shopify Plus goes a step further and gives you access to analytics companies that will bring you up-to-date expert data and insight. This will help you make informed business decisions more easily.

Wholesale Channels

If you have customers who frequently buy your products in bulk, you can create a special, password-protected storefront for them to buy their goods.

Avalara Tax Automation

One of the last things you want to happen is to not charge the correct amount of taxes. This can be difficult to keep track of on your own, but Avalara Tax Automation figures it out for you and applies it to the checkout automatically.

Those are just some helpful features of Shopify Plus.

Benefits of Shopify Plus

Low Maintenance

Once your Shopify Plus website is created, you need to do little to support and maintain it. It also comes with an account manager and 24/7 support team who will handle anything that needs to be done.

Low Barrier of Entry

It can be scary creating your first website, but Shopify Plus makes it easy to do. It is a pain-free process that does not require a lot of technical skills. You don't even need to worry about backend development.

Easy Integrations

Once you have your website set up, you will likely want to integrate with other applications. Shopify Plus is known for its rich app ecosystem for third-party integrations, so you will have plenty of apps to choose from, depending on your needs.

Competitive Pricing

Shopify Plus is going to cost you around $2,000 per month plus whatever transaction fees you accrue. This makes the platform pretty competitively priced as it ends up being a total lower cost of ownership. The number at first glance might seem high, but you are saving money in areas like maintenance costs, hosting, agency retainers, and version upgrades.

Who Should Use It

Generally speaking, Shopify Plus is for large companies that are selling a lot of products. For example, here are some of the companies currently using Shopify Plus.

  • Heinz
  • Staples
  • Magnolia
  • Allbirds
  • Rebecca Minkoff
  • Steve Madden

Here are some factors to consider if you are trying to figure out whether you should upgrade to Shopify Plus.

  • How many staff accounts do you need?
  • How many locations do you have?
  • How many expansion stores do you need? (For instance, for selling in another language)
  • Do you have a lot of different stores that would be easier to manage from one place?
  • Do you want protection from bots?
  • Do you want the following features?
    • Launchpad
    • Script Editor
    • Shopify Flow
    • Wholesale Channels
    • Avalara Tax Automation

Depending on your answers to those questions, it may be worth it for your business to upgrade to Shopify Plus.


If your business sells many products, you may consider getting Shopify Plus. The platform can handle high amounts of transactions and will help automate your business so that you can focus on other things.

There are many benefits to using Shopify Plus: little maintenance, a low barrier of entry, easy integrations, and competitive pricing. So, check out Shopify Plus today.