Website for AdExchanger's Programmatic I/O Conference

AdExchanger is an integrated media and events company that produces Programmatic I/O, the industry's longest-running and largest conference in programmatic media. Hosted in San Francisco and New York, Programmatic I/O has quickly become a must-attend event, connecting top brands, start-ups, publishers and agencies with key industry leaders and influencers.

Over the years, the conference website has grown organically and AdExchanger came to Harlo for a reboot. We rolled out a unified design language that could be applied to create distinct identities for both conference locations and would translate well for mobile users. We introduced a new design system to accommodate an expanded multi-track schedule and reworked user flow to encourage registrations.