Colas Construction - Building a New Future
Setting a high bar with a new construction website
Colas Construction is one of the rare companies that aspires to go beyond the standard models of business in the construction industry. Spanning two generations of visionary leadership, the family-owned firm has built an authentic culture that reflects the diversity of the world today. In addition to being the only second generation African American owned construction company of its size in the Pacific Northwest, Colas has also cemented a reputation for their unparalleled work ethic.
When Colas needed to rebuild their website to reflect their 5-year goal of growing their business to claim a place alongside the major contractors in the region, they came back to Harlo to lead design and development. The one requirement that Colas’ leadership made clear from the beginning—their new site needed to go the extra mile, just as they do for their clients. Harlo set out to design a construction website that took its cues from the creative industry, creating a bold and distinctive design that stood out from its competitors.
A redesigned portfolio reinforces their credibility as a seasoned construction company capable of following through on large-scale projects. By highlighting their values and culture, the website also serves as a strong recruitment tool for attracting talent in a notoriously competitive hiring field.
The new Colas website reflects who Colas is today and the growing firm that they aspire to be. By leveling up their website, Colas is now positioned to better compete with large contractors for high profile jobs. The new site will serve them for many years, as they continue to build the future of Portland and a better community for its residents.