Crowdstreet Case Study

CrowdStreet - Reframing the Future

Website for a Transformative Start-up


CrowdStreet revolutionized access to commercial real estate investing by introducing an online crowdfunding marketplace that gives individual investors access to CRE investment opportunities nationwide. Within a few short years, this fast-growing tech startup has become an industry leader as the largest direct-investment marketplace for CRE.

Online CRE investing is here to stay and CrowdStreet has repositioned itself from upstart startup to a mature technology company with the launch of its new brand. Harlo was brought in as CrowdStreet’s digital partner to translate their new brand into a responsive marketing website that paves the way for the company to become the global leaders in their industry.

Confident messaging and refined design establishes CrowdStreet as a trustworthy investment platform. We worked closely with the in-house marketing team to create a sophisticated web experience that aligned with the new brand’s premium look and feel. We rebuilt the website structure and established clear user pathways and calls to action, supporting conversion goals for their dual audiences. An active blog showcases the company as the go-to source for leading industry knowledge. A fully revamped business-facing section clarifies the B2B experience for their secondary audience.

Services

  • Web Design
  • Art Direction
  • Responsive Web Design
  • Content Management Systems
  • Search Engine Optimization
  • Web Development
  • UX / UI Strategy
  • Copywriting
  • Analytics & Optimization
  • Photography
Crowdstreet Responsive Web Design

Access For All


CrowdStreet revolutionized access to commercial real estate investing by introducing an online crowdfunding marketplace that gives individual investors access to CRE investment opportunities nationwide. Within a few short years, this fast-growing tech startup has become an industry leader as the largest direct-investment marketplace for CRE.

By giving individual investors access to CRE investment opportunities nationwide through an online crowdfunding marketplace, CrowdStreet revolutionized commercial real estate investing for good. Within a few short years, this fast-growing tech startup has become an industry leader as the largest direct-investment marketplace for CRE.


Online CRE is Here to Stay


The launch of CrowdStreet’s new brand has them repositioned from an upstart startup to a mature technology company. Harlo was brought in as CrowdStreet’s digital partner to translate their new brand into a responsive marketing website to pave the way for becoming global industry leaders.

Crowdstreet Meeting over Coffee
Crowdstreet Mobile Designs
Crowdstreet Mobile Designs
Crowdstreet Mobile Designs

Trust By Design


Confident messaging and purposeful design ascerts CrowdStreet as a trustworthy investment platform. To create a sophisticated web experience that aligned with the new brands premium look and feel, working closely with the in-house marketing team made all the difference—rebuilding the site structure from the ground up, establishing clear pathways and calls to action, and supporting conversion goals for their dual audiences. An active blog showcases the company as the go-to source for leading industry knowledge and an overhauled business-facing funnel clarifies the B2B relationship with their secondary audience.


If you ain’t first you’re last


With an expedited timeline of 12 weeks, Harlo launched a complete marketing website redesign and rebuild introducing the new CrowdStreet brand to the public. built on the company’s core values of accessibility, transparency and efficiency, visitors now have an elegant and simple primer on this game-changing investment platform.

Crowdstreet closing a deal
Results

With an expedited timeline of just 12 weeks, Harlo delivered a full marketing website redesign to introduce the new CrowdStreet brand to the public. Visitors to the website now have a simple and elegant primer on this game-changing investment platform, built on the company’s core values of accessibility, transparency and efficiency.