Crowdstreet Case Study

CrowdStreet - Real Estate Redefined

Digital Partners for a Transformative
Start-up


CrowdStreet revolutionized access to commercial real estate investing by introducing an online crowdfunding marketplace that gives individual investors access to CRE investment opportunities nationwide. Within a few short years, this fast-growing tech startup has become an industry leader as the largest direct-investment marketplace for CRE.

Harlo was brought in as CrowdStreet’s digital partner to translate their new brand into a responsive marketing website, paving the way for the company to become a global leader in their industry. Confident messaging and refined design establishes CrowdStreet as a trustworthy investment platform, providing users with the confidence they need to invest with ease.

Services

  • Web Design
  • Art Direction
  • Responsive Web Design
  • Content Management Systems
  • Search Engine Optimization
  • Web Development
  • UX / UI Strategy
  • Copywriting
  • Analytics & Optimization
  • Photography
Crowdstreet Responsive Web Design

Access For All


By giving individual investors access to CRE investment opportunities nationwide through an online crowdfunding marketplace, CrowdStreet revolutionized commercial real estate investing for good. Within a few short years, this fast-growing tech startup has become an industry leader as the largest direct-investment marketplace for CRE.

Crowdstreet Meeting over Coffee
Crowdstreet Mobile Designs
Crowdstreet Mobile Designs
Crowdstreet Mobile Designs

Trust By Design


The launch of CrowdStreet’s new brand repositioned them from a growing startup to a mature technology company. Confident messaging and purposeful design asserts CrowdStreet as an investment platform users can trust with their finances and futures. As their digital partners, Harlo worked closely with their in-house marketing team in creating a sophisticated web experience that aligned with a new brand identity centered on a premium look and feel.


If You Ain’t First You’re Last


With an expedited timeline of 12 weeks, Harlo launched a complete marketing website redesign and rebuild introducing the new CrowdStreet brand to the public. built on the company’s core values of accessibility, transparency, and efficiency, visitors now have an elegant and simple primer on this game-changing investment platform.

Crowdstreet closing a deal
Results

Harlo delivered a full marketing website redesign on a short timeline, introducing the new CrowdStreet brand to the public. A rebuilt website structure establishes clear user pathways and calls to action, supporting conversion goals for dual audiences. An active blog showcases the company as the go-to source for leading industry knowledge, while a revamped business-facing section clarifies the B2B experience for their secondary audience.