Fetzer - Bringing Back a Legend
New Website Design — Literally, Rooted in Sustainability
Fetzer Vineyards is one of the oldest and most respected winemakers in California. They hired Harlo Interactive to design and develop a new responsive website as part of the relaunch for their flagship brand. Harlo focused our design efforts on the use of custom photography, video and art direction that echoes the heritage of the company. The website highlights each of Fetzer's different varietals, along with pairing suggestions and recipes, awards, and content chronicling Fetzer's history of innovation in sustainable farming and wine making. The new Fetzer Vineyards website garnered an Awwwards Site of the Day award.
Harlo continues to assist Fetzer with their ongoing content strategy and social outreach initiatives. Fetzer.com/commitment now hosts a barrel full of engaging visual content which provides an inside look at Fetzer Vineyards' efforts to regenerate the environments and communities they touch.