Fetzer - Bringing Back a Legend
Website Design Rooted in Sustainability
Fetzer Vineyards is one of the oldest and most respected winemakers in California, but they needed to be brought up to speed in the digital age. Harlo Interactive was hired as part of a brand relaunch to design and develop a new responsive website. Harlo focused our design efforts on the use of custom photography, video, and art direction that echoed the heritage of the company.
Their new website highlights each of Fetzer's different varietals, along with pairing suggestions and recipes, awards, and content chronicling Fetzer's history of innovation in sustainable farming and winemaking. We all felt it was a great representation of an incredible brand, and others agreed. The new Fetzer Vineyards website garnered an Awwwards Site of the Day award, and we may have celebrated with a bottle of our favorite variety
After launch, Harlo continued to assist Fetzer with ongoing content strategy and social outreach initiatives. Fetzer.com/commitment now hosts a barrel full of engaging visual content that provides an inside look at Fetzer Vineyards' efforts to regenerate the environments and communities they touch.