The Making of a Wine & Sausage Love Story
In 2016, Fetzer and Hormel partnered up to amplify their brands' presence in grocery stores nationwide, and focused on driving sales for Hormel Gatherings Party Trays and Fetzer Wines through in-store demos, tastings, and display opportunities within select retail partners. Harlo was brought on to produce original photography that would be used on key printed marketing collateral to help communicate that Fetzer and Hormel Gatherings provides an easy entertaining solution with perfectly paired products.
- Creative Direction & Design
- Photo Editing
Our objective was to execute a photo shoot that would provide the Fetzer and Hormel teams with hero images to use in print collateral, along with a bank of supplemental imagery that would be used throughout online and offline marketing materials.
Our team went to work to source the perfect location and talent and negotiating royalty-free rights for image use. Our creative director and stylist worked together to pull décor, wardrobe, and prop choices that would set a youthful and casual mood that would echo the lifestyle of our target audience. Ultimately, the images we produced were just as crowd-pleasing as the best cheese tray out there.