Glumac - An Earth Day Debut

An Earth Day Debut

Fresh New Website for Glumac's Global Brand


Glumac has been engineering sustainable buildings across the continent for nearly half a century. When it came time to redesign their new website, they needed a digital partner who would put an equal emphasis on the inner workings and exterior aesthetic of their website, just as they do in all of their green building projects.

After project kickoff we conducted executive interviews and a company-wide survey to ensure all voices were heard for developing a content strategy that could be visually translated into a design that served all Glumac’s company culture and brand position. The new website was designed with dual navigation options to provide visitors ease of use and access to learning more about Glumac’s service offerings and industry of expertise. Harlo also equipped the website with a Wordpress content management system for ongoing site maintenance and blog management.

Within a week of its launch on Earth Day 2015, the new Glumac.com began to drive the company's very first website business leads, and within a quarter they saw a 150% jump in the average user's time spent on site and for the first time generated a qulified lead.

Services

  • Website Design
  • Responsive Website Design
  • Content Management Systems
  • Search Engine Optimization
  • Website Development
  • UX / UI Strategy

We conducted executive interviews and a company-wide survey to ensure all voices were heard as we kicked off our design and content strategy process, and then we set out to design and develop the new Glumac.com to echo the best physical properties out there. Now, it's easy to maintain because it was built in WordPress, it's easy to navigate due to its dual navigation options, and it's beautiful from any angle thanks to its responsive landscape design.

Results

Within a week of its launch on Earth Day 2015, the new Glumac.com began to drive the company's very first website business leads, and within a quarter they saw a 150% jump in the average user's time spent on site.



12.78%

INCREASE AVERAGE USER'S
TIME SPENT ON SITE

-16.43%

BOUNCE RATE



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