LA Galaxy Case Study
LA Galaxy Branding

Since 96

The Los Angeles Galaxy is arguably the most successful Major League Soccer team with a record five MLS Cups and eight Western Conference regular-season titles since becoming a charter member of the MLS in 1996.

Like with all professional sporting organizations, maintaining and growing your membership base is critical to club success. Throw in a pandemic and you can imagine the mirage of challenges the LA Galaxy face when welcoming back their spectators.

To generate excitement and anticipation among members and fans for the upcoming MLS season, LA Galaxy contacted Harlo to build out a visually engaging site to highlight membership benefits, package pricing, and updates.

Services Provided

LA Galaxy Desktop Website
LA Galaxy Desktop Website

Kicking Goals

Working with the Galaxy’s existing brand assets, Harlo designed and developed a dynamic user interface and experience that features parallax scroll, video integration, and interactive animations throughout.

Administrators are also provided with maximum content control via a WordPress Content management System.

LA Galaxy - Kicking Goals
LA Galaxy Desktop Website

A revitalized micro-site was developed to elevate and enhance the fan experience, drive membership renewals, and give fans something to cheer about during challenging times.