APPlied Fitness for Les Mills Digital Case Study

Les Mills - APPlied Fitness

The First Mobile App for a
Global Gym Bunny / Wolf


New Zealand is commonly known for its breathtaking scenery, the Lord of the Rings, and of course, the Kiwi. However, one of the country's best-kept secrets is that it's also home to the global fitness powerhouse, Les Mills International, which has been keeping gym-goers active and engaged with their proprietary workouts since 1968. Started by four-time Olympian Les Mills Sr., the company's group fitness programs now help people reach their goals in over 15,500 locations across 80 countries.

As a digitally focused design studio, Harlo Interactive was tapped to design and develop Les Mills mobile application. More than just a lost of workouts, the Les Mills mobile app creates a community of gym goers and instructors to provide an interactive experience for members.

Services

  • Mobile App Design
  • UX Strategy
  • Mobile App Development
Results

With the launch of their first global mobile application, Les Mills enabled their fans and members to plan their class schedules, earn challenge-based badges and rewards, and engage with the global Les Mills community. In the first four months after launch, the app amassed 20,000 users and a four-star rating in iTunes.



20K

USERS IN 4 MONTHS

Download the Les Mills App from the App Store