M Financial - The Best for The Best
Harlo Brings Digital Excellence to M Financial's New Website
M Financial, a long-standing premier insurance group headquartered in Portland, Oregon partnered with Harlo to design and develop their new responsive website. The new website serves as an online resource for their 145 Member Firms and customers alike. Harlo led the project with content strategy and design, translating M Financials brand position, core values and services into a compelling digital experience.
M Financial is built on providing a exceptional financial service to their clients. The goal was to create a website experience that visually expressed M Financial’s heritage brand while improving the overall user experience through a custom interface design that made accessing pertinent site information easy for site visitors.
The website redesign also called for creating a digital experience that shared M Financial’s company history, core service offerings and member firm directory. Harlo equipped the website with a blog and custom content management system with an easy-to-use, centralized interface for making secured updates to website content.
M Financial is built on providing a great experience for their clients and their new responsive website is no exception. We created a web experience to match M Financial’s brand sensibilities and improve the user experience from desktop to mobile, resulting in better SEO, increased traffic and lower bounce rates.
Our custom content management system provides a stronger and more secure website, along with an easy-to-use, centralized interface for making updates.