MiaDonna - Conflict Free eCommerce
Conflict Free eCommerce Design & Development
MiaDonna, a long-term e-commerce client asked Harlo to rethink the site navigation and homepage design on their Shopify Plus website. The primary goal was to open up access to core commerce pages by expanding, yet simplifying the navigation scheme. Additionally, prioritizing home page content would help narrate a brand story that educated, informed and excited visitors.
The primary navigation was segmented into four main categories and then positioned with a mega-navigation drop down menu that categorizes secondary pages by order of importance based on data provided by past user behavior. The home page redesign was made to provide both returning and new consumers quick links into key areas of the website where MiaDonna consistently has seen healthy traffic from its consumers.
With the redesign of navigation and homepage layout for MiaDonna.com Harlo has helped the online retailer of conflict-free diamonds, gemstones and recycled metals lowered their overall bounce rate and convert site visitors to new consumers.
"Harlo did an outstanding job of preserving our brand DNA while designing an intuitive and effective navigation and home page that not only looks the part, but outperforms all KPI’s."
Andrew Puddifoot - General Manager
PRE BOUNCE RATE
POST BOUNCE RATE