Nordic Semiconductor - IoT Within Reach
Interface Design for Web Application Brings the Internet of Things to Your Desktop
The Internet of Things connects every aspect of our lives. With that connection, however, comes plenty of logistics. Nordic Semiconductor is the world's leading manufacturer of low-power Bluetooth chips that power IoT, and their new app, nRF Cloud seeks to make the Internet of Things available to entrepreneurs and innovators. They want to open the Internet of Things up to even further connections and possibilities.
Once only accessible to those with specialized coding knowledge and the resources to work with high-tech manufacturers, Nordic is on a mission to make customizable IoT tools available to everyone. With the release of the innovative Nordic Thingy:52 programmable development kit, Nordic is paving the way for non-engineers to easily create prototypes for connected home solutions and smart objects through an easy-to-use web interface.
Nordic's global team of engineers tapped Harlo as their creative team during development. We were there to provide a strong user experience perspective and helped shape the user interface design from the ground up. Harlo was deeply engaged in early web app concepting, providing extensive screen-by-screen user flows, wireframes, approachable user interface design and ongoing design support throughout an agile software development process.
We also introduced the concept of a marketing site and provided custom photography to give this new platform a more visible web presence. With the exact features and functionality of the app in flux, Harlo was able to deliver abstract thinking as well as a concrete yet flexible UI foundation that would allow this product to be brought to market in a timely, scalable fashion.
- Web Design
- Web Application Design
- UX Strategy
- UI Design
- Art Direction
Nordic's successful launch of the Thingy:52 and beta nRF Cloud web app is bringing a powerful cloud-based platform to a new class of IoT entrepreneurs, unlocking new opportunities previously out of reach. By putting the user first and ensuring that new users can engage the nRF Cloud app without feeling intimidated, Harlo is helping this new creative class graduate from idea-makers to prototype-builders.