Northwest Community Credit Union - Team Players
Responsive Website for a Members-First Credit Union
Northwest Community Credit Union prides itself on being different—the level of attentive customer care and their independent, member-owned model of banking set them apart from big banks. In order to fully deliver on their member-centric promise, the team at NWCU realized that their marketing website needed to evolve into the future. That’s when they called in Harlo.
Harlo worked closely with the NWCU marketing team to find a streamlined approach to their product offerings and lend a friendly voice to an industry that is often just about numbers. NWCU’s brand also came to life through the website, placing their values front and center.
From website architecture to copywriting to design, the goal was to create transparency, clarity and utility, with a relentless focus on creating content and user experience that would truly provide value for their members.
The new NWCU website will first and foremost serve the current membership base, creating a digital presence that is truly an extension of the excellent customer service that NWCU is known for.
The site is a reminder to its members that NWCU is not just another bank, but is a trusted financial partner who is committed to solving their problems. Because banking isn’t just about money, it’s about making dreams come true and building a better future. NWCU’s website now provides a foundation for that future.