Optimize Technologies - Officially Open For eCommerce
Optimize Technologies New Hosted eCommerce Platform
Optimize Technologies supplies precision parts for high-pressure liquid chromatography lab equipment, serving the medical, research and pharmaceutical industries. Harlo has been a long-time creative digital partner since we designed and developed the company’s first eCommerce website. The eCommerce website was in need for updates and improvements which included a complete database migration to BigCommerce’s hosted eCommerce platform. The new eCommerce website was no easy task as we migrated 800+ products and customized front-end theme files to meet design requirements of the project and provided segmented pricing for direct and wholesale consumers.
We engaged in a full usability and design audit to better understand the unique needs of Optimize Tech’s customer base and how they interact with the complex product set. We then optimized the front-end user experience by restructuring product categories, improving the ability to quickly locate products and redesigning product pages to encourage conversions. Additional customization and backend work provided solutions to simplify site administration.
The new site positions Optimize Tech to improve their online sales, and to continue to evolve their digital marketplace as their industry and offerings change in the coming years.