Riddell - Ecommerce "Game On"

Moving Riddell's Protective Sports Gear Retail Shop to eCommerce Design

Riddell Helmets, a leader of football helmets, equipment, and apparel hired Harlo Interactive is 2014 to design and develop a new Magento supported eCommerce website.

Harlo's primarily objective was to improve the overall user experience by developing a front-end and back-end eCommerce experience that connected customers to Riddell products. The eCommerce website was designed to improve user conversion rates by visually presenting Riddell products and information with calls to action that lead users into a convenient checkout experience. The product pages were designed to provide users detail on product information, player protection, product care and reviews which also included instructional product videos and the ability for customers to customize their helmets. With online customization features and product tutorial videos, customers were provided the product education needed to purchase Riddell products online.

All eCommerce driven pages were built utilizing the non-hosted Magento platform while non-commerce site pages were built on the WordPress CMS.


Riddell Responsive Web Design
Riddell Helmets

We challenged ourselves with Riddell's eCommerce website to build an experience that would last the test of time. Staying away from flashy design trends and focusing on the products, the brand, and the user experience across screen sizes, helped us achieve our goal–providing Riddell with a solid return on their eCommerce website investment.