Speedland Case Study
Speedland Branding

Run With The Land

Speedland, a start-up, hyper-performance footwear/apparel brand located in Portland, Oregon, reached out to us to establish a digital presence for their game changing trail running shoe. Operating in the niche trail running market, they needed help communicating a narrative of innovation, performance, and sustainability. In addition, they needed a simple, yet robust e-commerce platform that would allow customers to purchase with ease.

Speedland started out to accomplish one goal, create the greatest trail running shoe in the world. The SL:PDX is the first of its kind. It is a trail runner with the ability to adapt to its surrounding environment through its design. Featuring a customizable Michelin outsole, removable carbon plate, ultra secure duo BOA LI-2 lacing system, and a Dyneema knit upper, the SL:PDX can go wherever you need it to go with an emphasis on style and durability.

Services Provided

  • Shopify
  • Content Management Systems
  • UX / UI Strategy
  • Content Strategy
  • Search Engine Optimization
  • Analytics
Speedland Desktop Website
Shopify Platform

In order to build a digital presence that would help establish Speedland’s brand, Harlo developed a feature-rich e-commerce site powered by the Shopify platform. Emphasizing ease of use, the site provides shoppers with a seamless user experience, intuitive navigation structure, and clear calls-to-action that help minimize checkout friction. The site also provides full CMS control, third-party app integration to allow customer reviews and custom metafields, and delivers customers meaningful content highlighting Speedland’s commitment to innovation, sustainability, and performance.

Shopify Logo
Speedland Desktop Website

Video and photography created by Empire Green Creative.