BrainFuel Toys Case Study
BrainFuel Toys Branding

Designing Unconventional e-commerce Solutions

JMW Sales approached Harlo Interactive with a unique problem. When most companies ask us to build and design e-commerce shops we help them create sleek, user experience driven marketplaces on Shopify. But JMW Sales needed the same capabilities on a Squarespace platform that already hosted their Brainfuel Toys website. It was an intriguing design and development challenge, and one we were excited to take on.

Unlike many other e-commerce platforms, Squarespace isn't designed for heavy customization, so creating a branded site took a load of front-end development. As sales agents for National Geographics Brainfuel toys, it was important to JMW Sales that the site fit the Nat Geo and Brainfuel brands. We worked with them to code custom elements into their site and create an educational shopping experience for their users.

Services Provided

  • e-commerce Web Design
  • Web Design
  • Responsive Web Design
  • Content Management Systems
  • Search Engine Optimization
  • Web Development
  • UX / UI Strategy
BrainFuel Toys Desktop Website
BrainFuel Toys Desktop Website

“We had an urgent and important site that we had to get up and working within weeks. The Harlo team was responsive to the needs and time frames and brought their ideas and recommendations and together we were successful with the launch. Simply said we couldn't have done it without them. Great team and great results.”

Jeff Guettler

JMW Sales

BrainFuel Toys Desktop Website
BrainFuel Toys Desktop Website

JMW Sales gave us a tight deadline, but thanks to experienced developers and designers, Harlo was able to deliver a customized Squarespace e-commerce shop that checked every box. Custom frontend coding gave the store the visual branding it needed, while a vigorous data population and quality assurance effort through the Squarespace platform filled the site with educational information on educational products.