SFX Case Study
SFX Branding

Train Explosive

Harlo teamed up with SFX Athletes to deliver a one-of-a-kind mobile fitness app. What makes the SFX app unique is it creates a custom workout plan based on the individual’s existing physical abilities through a full body assessment test consisting of a plank hold and a broad jump. Harlo worked beside SFX Athletes Co-Founder Sam Johnson through brand strategy in first identifying and establishing the brand persona, value proposition, and positioning. Once the brand strategy was completed Harlo handcrafted a custom logo typeface and brand guidelines to support the visual design and development of a new website and the iOS and Android applications.

Services Provided

  • Web Application Development
  • Mobile Application
  • Content Management Systems
  • UX / UI Strategy
  • Content Strategy
  • Logo Design
  • Photography
  • Search Engine Optimization
  • Brand Strategy
SFX Desktop Website

"Super excited for our app to help anyone train explosive anywhere at anytime!"

Sam Johnson

Co-Founder, Chief Executive Officer

SFX Mobile View

SFX Athletes Mobile App

The SFX Athletes mobile app was developed using Flutter, an open-source UI software development kit created by Google. Used to develop both Android, iOS, applications, the app includes features such as user-specific scoring, leaderboard ranking, video instruction, and an algorithm that generates custom workout plans tailored to the users existing physical abilities.

SFX Desktop Website
SFX Mobile Designs
SFX Mobile Designs
SFX Mobile Designs
SFX Device Comparison