Train Explosive
Harlo teamed up with SFX Athletes to deliver a one-of-a-kind mobile fitness app. What makes the SFX app unique is it creates a custom workout plan based on the individual’s existing physical abilities through a full body assessment test consisting of a plank hold and a broad jump. Harlo worked beside SFX Athletes Co-Founder Sam Johnson through brand strategy in first identifying and establishing the brand persona, value proposition, and positioning. Once the brand strategy was completed Harlo handcrafted a custom logo typeface and brand guidelines to support the visual design and development of a new website and the iOS and Android applications.
Services Provided
- Web Application Development
- Mobile Application
- Content Management Systems
- UX / UI Strategy
- Content Strategy
- Logo Design
- Photography
- Search Engine Optimization
- Brand Strategy
"Super excited for our app to help anyone train explosive anywhere at anytime!"
Sam Johnson
Co-Founder, Chief Executive Officer
SFX Athletes Mobile App
The SFX Athletes mobile app was developed using Flutter, an open-source UI software development kit created by Google. Used to develop both Android, iOS, applications, the app includes features such as user-specific scoring, leaderboard ranking, video instruction, and an algorithm that generates custom workout plans tailored to the users existing physical abilities.
