Direct B2C - Build Your Own
TigerStop wanted to create a custom web-based tool consumers could use for configuring a cutting system that fit their needs and could view in a 3D rendering and from there begin the sales process with TigerStop directly. Before the configurator was built TigerStop's new customers had to order through wholesale partners in person and wait to receive the system before getting a chance to see what it would look like in their shop.
TigerStop's Configurator 2.0 gives customers full flexibility to custom tailor what they want and to see real-time before ordering. Giving customers this capability has yielded revenue and has been a game changer for both TigerStop and its customers.